OEM
The 2025 Equipment Leasing and Finance Association Annual Convention in Marco Island felt less like a routine industry meetup and more like an inflection point—a moment where optimism, technology, talent and policy all converged into a clear story: Equipment finance is gearing up for a new era of growth, but only for organizations willing to evolve.
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Equipment as a Service (EaaS) is creating a buzz in equipment finance. The belief that subscriptions have better Lifetime Value (LTV) because they never end versus a lease or contract that generates payments for a fixed period is an attractive proposition.
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The equipment finance industry is turning toward developing technology like AI to bolster operations and reduce costs, and investment in relevant technology should see an increase in 2024.
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