Leasing
360 Equipment Finance adds data analytics and innovation with Tamarack AI ® 360 Equipment Finance (360EF) has contracted with Tamarack Technology to implement the Tamarack AI ® DataConsole™, increasing the scale of its technology platform and enhancing its ability to serve the evolving needs of customers. This investment positions 360EF to continue its growth and harness the power of AI for faster, data-driven decision-making.
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The 2025 Equipment Leasing and Finance Association Annual Convention in Marco Island felt less like a routine industry meetup and more like an inflection point—a moment where optimism, technology, talent and policy all converged into a clear story: Equipment finance is gearing up for a new era of growth, but only for organizations willing to evolve.
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The last few years of record inflation and high interest rates have transformed the equipment finance ecosystem. What some consider “another typical transportation downturn” has been accompanied by what is likely a lasting retreat by banks as the industry’s primary funders.
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Equipment as a Service (EaaS) is creating a buzz in equipment finance. The belief that subscriptions have better Lifetime Value (LTV) because they never end versus a lease or contract that generates payments for a fixed period is an attractive proposition.
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