The Monitor recently reported on rebranding in the equipment finance industry, I was more than a little intrigued: Why are more independent commercial finance companies rebranding as private credit?

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Asset Management as a discipline is as old as the hills facing this “fleet” and their horse-back managers. Traditionally asset management has had two points of view – that of the user/operators of the assets and that of the investor/owners of the assets.

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The equipment finance industry is turning toward developing technology like AI to bolster operations and reduce costs, and investment in relevant technology should see an increase in 2024.

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Fortunately, modern technology stacks present equipment finance entrepreneurs with a very attractive alternative that completely avoids the CapEx investment analysis.

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