The pressure to be competitive in the equipment finance industry has never been higher. The Covid-19 pandemic and the current economic conditions combined with the need for equipment finance companies to satisfy both current and future customer expectations have driven the industry to a place where digital transformation is no longer “nice to have”, it’s essential.

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At the Annual ELFA Convention in San Antonio last month Scott Nelson moderated a panel on how millennials will shape the market over the next 30 years and how equipment finance businesses should be preparing for change. The panel was kicked off by an interview with well-known demographer, Kenneth Gronbach, and featured panelists: Zach Kimball, Jena Morgan, and Shea Huston.

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