In digital transformation efforts the most common good-enough challenge we hear is the CIO’s common question – “Is our data good enough?”

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Everyone has their own methods of predicting customer behavior. That’s the goal. Like tournament seeds, credit scores reflect past performance and provide insight over the long term that will be statistically relevant. But just like every game has new circumstances and the opportunity for special efforts by players and coaches, every business year has a plethora of new opportunities, constraints, and circumstances that might change how a business performs and behaves. Extra data sources help make better predictions.

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Recently, I had the privilege of participating in the Schwegman Lundberg & Woessner’s Data Monetization webinar series.

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