Technology has been changing lives since the development of the wheel. But Scott Nelson argues that it is only a means — not an end — for users and customers that only improves their experiences when empathy is applied and problems that matter are solved.

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Earlier this week, Scott Nelson spoke to the ELFA Independent Business Council Steering Committee on the topic of technology and innovation within the equipment finance industry.

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A combination of new demand and new competitors has brought equipment finance to a turning point where business-as-usual is no longer an effective approach and the risk of stalling out is a real probability.

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Tamarack CDO Scott Nelson has been invited to be a founding member of The First National Bank in Sioux Falls’ (FNBSF) Marketing and Technology Advisory Council.

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“Put the customer first” is a business fundamental as old as the occupations of baker, brewer and candlestick maker. But our relationships with customers have changed dramatically since the time of town square markets. Thanks to exponential technologies like the Internet, social media, software-as-aservice and the Internet of Things (IoT), change is accelerating dramatically and the world of equipment finance is no different than other industries. We too are having to keep up with change and one could even say we have been behind given our anxiety around fintechs, cybercurrencies and new ecommerce competitors.

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