Recently I was asked to opine on trends in the sensor marketplace. The question is one I have considered many times in my career and lately is a daily consideration given the importance of data to both personal and professional life. The challenge with the question is that sensors are no longer just a physical thing. Today we can combine data inputs from multiple sources, some physical some virtual, add some cognitive insight, and craft a recipe for a new measurement. But recipes only work reliably when the ingredients are fresh and the instructions followed diligently.