Scott Nelson Joins Marketing and Technology Advisory Council

Tamarack CDO Scott Nelson has been invited to be a founding member of The First National Bank in Sioux Falls’ (FNBSF) Marketing and Technology Advisory Council. The goal of the board is to improve technology and streamline the banking experience for customers. In his role, Nelson will share insights that help FNBSF innovate and stay ahead of the industry and economic realities, will provide recommendations for using data to improve both the bank’s relationships and customer experience, and will strategize about the ongoing security of customer and bank data.